Why You Never Hear From Your Accountant

Vania Wang • July 1, 2024

Why you never hear from your accountant?

"I never hear from my accountant!" This is a common complaint we get from new clients and one we hope our clients never have to say about us.


But, at the risk of defending the industry too much (and our peers)… let’s run through why so many accounting firms struggle to stay engaged with their clients.

A hand holding a sticky note that says

Lack of capacity - when a firm is lacking capacity, this means they have more clients than they have time to deliver the work. This leads to the focus always being on workflow and completing the next job… leaving little time for the soft skills needed to maintain relationships with clients


Compliance focused - this dove tails into the above reason because when a firm is solely focused on compliance only, they fail to set their clients up with time to chat and time to ask more questions.


Not interested - probably the worst reason, but let’s be honest here, some accountants are not the most engaging people when it comes to human interaction. Many accountants are still happy for their clients to be seen once a year and prefer to avoid human interaction where possible.


Labour Shortage - Yes it is true, the industry is in a state of high turn over and loss. Not only are accountants leaving the industry, but very few are signing up to become accountants. This is a major concern and is the main reason you might be seeing such an increase in in fees these days.


Undercharging - Accounting firms who offer cheap prices and constantly promise to be the most cost effective, are usually flooded with low value, yet high maintenance clients and little consideration or effort is made to build relationships as the focus is on volume, not quantity. The less you pay, the more you’re treated like a number.


You don’t want to - We cannot always blame the accountant. The fact is, some clients do not want to be too friendly with their accountant and are happy to have a transactional relationship. This works fine if both parties are aware and happy with such an understanding.


Over the last 2 years especially there has been a dramatic rise in accounting charges and the reasons above are why.


The onus is on accounting firms to now deliver more value, be more engaged, offer more than just compliance and this means charging far more than has been seen since Xero launched.


The best way for accounting firms to hang onto staff is to pay them more, provide more time off and create a working environment that is fun and exciting to work in.


Especially in todays market, where the younger breed coming through are wanting work/life balance immediately and the old school days of “Doing the hard yards” simply does not work.


We are lucky as we have capacity and while we are not the most expensive accountant in town, we do feel our rates are relative to the level of service we wish to deliver and the outcomes we want our clients to receive.


“You get what you pay for” is still an accurate saying. If you pay nothing, you often will get nothing.


If you're ready to experience a higher level of service and engagement with your accounting needs, contact us today to see how we can help you achieve your financial goals.


Two people reviewing documents and laptop at a desk with charts and a plant.
By Vania Wang March 8, 2026
Leaving trust distribution planning until late June creates pressure. March allows time to review income projections and beneficiary tax positions.
By Vania Wang February 24, 2026
ABN and ACN are often confused. Learn the key differences, when each applies, and why using the right number matters for compliance and contracts.
By Vania Wang February 18, 2026
Payday Super starts 1 July 2026. Learn what’s changing, how it affects cash flow and payroll, and what businesses should do now to prepare.
Tax forms, 1040, and a yellow sticky note saying
By Vania Wang January 24, 2026
Understand your ongoing ATO obligations, what applies to your business, and how awareness can reduce compliance stress year-round.
Person using a laptop, hands on keyboard, viewing a design interface on screen.
By Vania Wang January 19, 2026
Ongoing SMSF compliance involves more than annual returns. Learn what trustees need to manage throughout the year and why consistency matters.
Hand holding a credit card over a point-of-sale terminal on a wooden surface.
By Vania Wang December 22, 2025
Unsure how the holiday period will impact your cash flow? A practical guide to reviewing expenses, income and obligations before the break.
Hands using a calculator on a wooden table, with paperwork.
By Vania Wang December 20, 2025
Understand what counts as a business expense, avoid common mix-ups, and keep your bookkeeping and tax reporting simple and stress-free.
Laptop displaying a rising line graph, next to a golden compass on a white desk.
By Vania Wang December 4, 2025
Many businesses operate by only looking at historical data from their bookkeeper or accountant. This tells you where you’ve been, but offers little guidance on where you’re going or how to navigate the road ahead. A virtual CFO, or vCFO, acts as your financial co-pilot, focusing on the future. They go beyond basic compliance and tax lodgements to provide the strategic direction needed to make informed decisions that drive growth. The Strategic Partner Your Business Is Missing While an accountant is essential for maintaining accurate records and meeting ATO obligations, a vCFO’s role is fundamentally different—it's about shaping the future financial health of your business. They analyse your financial data to identify opportunities and flag risks before they become significant issues. For Australian businesses, this strategic partnership delivers clear advantages: Actionable Insights: They translate complex financial reports into plain English. Instead of just seeing a profit figure, you’ll understand which products are most profitable, where costs are increasing, and what specific actions you can take to improve performance. Improved Decision-Making: Key decisions—such as hiring new staff, investing in equipment, or adjusting pricing—are no longer based on gut feelings. A vCFO supports these moves with solid data and financial modelling. Sustainable Growth: They help you manage cash flow, position your business for funding, and build a resilient financial foundation for long-term success. A virtual CFO doesn't just manage your finances; they manage your financial future. Their primary goal is to use financial intelligence to help you build a more profitable and stable business, turning historical data into a roadmap for growth. Building Your Financial Roadmap Many business owners seek a vCFO when facing a specific challenge, such as inconsistent cash flow, shrinking profit margins, or preparing the business for sale. A vCFO addresses these issues by creating financial clarity and developing a clear plan. If you want to dive deeper into this process, our guide on crafting a strategic plan as your roadmap to business growth is a great resource. By building accurate forecasts and tracking relevant key performance indicators (KPIs), they provide the visibility needed to navigate economic challenges and seize opportunities. This proactive approach ensures your business is always prepared for what’s next. What a Virtual CFO Actually Does for Your Business Many business owners view finance through two lenses: a bookkeeper for daily transactions and an accountant for tax compliance. Both are critical, but a virtual chief financial officer (vCFO) operates on a strategic level. They are focused on shaping what happens next quarter, next year, and five years from now. A vCFO acts as your strategic guide, translating financial data into clear, actionable intelligence. It’s about moving beyond simply reporting the numbers to explaining what those numbers mean for your future. Moving Beyond Reporting to Strategic Insight A traditional accountant will prepare a profit and loss statement that tells you if you made money. A vCFO takes this further by analysing that P&L to pinpoint exactly which products or services drive your profits and which ones are underperforming. This analysis leads to crucial strategic questions. Should you invest more in your most profitable offering? Is it time to discontinue a low-margin service? A vCFO provides the data-backed confidence to make these decisions. Their forward-looking role includes: Strategic Financial Planning: They help build a long-term financial roadmap aligned with your business goals, ensuring you have the resources to achieve them. Cash Flow Optimisation: This involves proactively managing cash. A vCFO creates detailed cash flow forecasts to identify potential shortfalls months in advance, helping you avoid liquidity issues. Insightful Forecasting and Budgeting: They build dynamic financial models to simulate scenarios. For instance, they can project the financial impact of hiring new staff or investing in major equipment. A simple way to differentiate the roles: A bookkeeper records the game's score. An accountant ensures the score is reported correctly. A virtual CFO is the coach, analysing the play, calling shots, and creating a strategy to win.
Woman smiles holding a tablet outdoors, sunlight.
By Vania Wang November 26, 2025
Discover why cash flow issues happen and how to manage them with practical steps to keep your business stable, compliant and financially confident.
Man in suit holding a tablet showing a map of Australia with the Union Jack, outdoors in a field.
By Vania Wang November 25, 2025
What Is the Absentee Owner Surcharge? The absentee owner surcharge is a state-level tax applied to land owned by individuals, corporations, or trusts classified as 'absentee'. It ensures that owners living abroad contribute to the state services—like roads, emergency services, and public amenities—that help maintain and increase the value of their property. This surcharge is not a federal tax. The rules, rates, and exemptions differ significantly between states like Victoria, New South Wales, and Queensland. The primary goal is to ensure overseas investors contribute fairly to the funding of state infrastructure that underpins their property's value. It also aims to encourage the active use of local land. For any international investor, Australian expat, or trustee holding Australian property, determining your liability is crucial. Whether you must pay the surcharge depends on several factors: Your residency status, including the amount of time you spend in Australia. The ownership structure (individual, company, or trust). The state in which your property is located. Essentially, it's a financial acknowledgement of your investment in a community you are not physically part of for most of the year. The 'Why' Behind Victoria's Absentee Owner Surcharge